What I do
I develop & produce.
From initial briefing, through final delivery, I develop and produce audience-first content across all mediums, including: social, short form/long form video, animation, photography, podcasts.
I create teams.
The content landscape is constantly changing, understanding trends and keeping up with new tools, and strategizing how to best achieve goals with our most valuable resources -- our talent -- leads to the strongest results.
I am a doer.
In addition to leading teams of producers, editors, animators, over my 20+ year career, I've also been a writer, producer, editor, DP, and still love getting my hands on the work every chance I can.
Works
About me
I work at the intersection of narrative and performance—where creative decisions are rooted in strategic vision. The goal isn’t just to make something compelling. It’s to make something that performs.
With over 20 years of experience across marketing, advertising, and broadcast, I’ve built a career that spans production, commercial editing, and in-house creative leadership. That range matters. It means I understand the craft, the business, and the operational realities of getting work into market.
My strength lies in shaping clear, effective narratives around brands, products, services, and ideas—turning complexity into clarity and ambition into execution. The result is work that resonates with audiences and drives measurable impact.
I’m especially at home in financial solutions marketing. It’s a space where clarity builds trust, precision matters, and the stakes are real. From talent acquisition and large-scale events to product launches and internal engagement, I understand how to communicate sophisticated ideas with confidence and control. Complexity isn’t a barrier—it’s the brief.
From briefing through delivery, I lead with a collaborative, hands-on approach. I align teams and resources, foster strong creative thinking, and create an environment where the best ideas can surface. Having worked across producers, creatives, directors, and executive leadership, I know how to translate between disciplines and keep momentum without losing the standard.
I value structure, accountability, and iteration. We measure the work. We learn from it. We make it better. That’s how creative becomes an advantage.
Complex briefs. Clear outcomes.
Brands I've worked with
Expertise
Content Development + Production
I started my career in broadcast at MTV Networks and History, eventually moving into writing and producing before jumping into commercial film editing. Somewhere along the way, I became the in-house agency content creator everyone quietly depends on. I’ve seen a lot. Most of it twice. Every brand has a story. My job is to uncover it, pick the right way to tell it, and make sure it actually gets made.
Creative Leadership
Here’s the part most people don’t know about me. I’ve had an unconventional career. I’ve been in the trenches, worn most of the hats, and learned what actually works. That path put me alongside great collaborators—and a few cautionary tales—across great producers, creative directors, writers, directors, editors, EPs and the C-suite.
I paid attention. I took notes. And over time, that experience has made all the difference—shaping how I solve problems, lead teams, and get the best work out of the room.
Strategic Storytelling
I love storytelling—but only when it actually moves the needle. I’m interested in narratives that create lasting impact with measurable results. In a competitive marketing landscape, everything we put into market should be measured, learned from, and refined.
Then done all over again. Just better.
Financial Solutions
The marketing of financial solutions isn’t simple—and that’s the appeal. From producing product campaigns to promoting large-scale events, or talent acquisition content paired with employee engagements, or creating a brand identity photo + video library, the gamut here is wide and its terrain varied. I’m comfortably at home inside complex creative briefs, tight guardrails, and high expectations. I find the challenge of the journey to be satisfying—though a strong landing never hurts.
